Clientes galácticos: Construrama

Within the indistinguishable sector of hardware stores and construction materials, our client Construrama - Mosaicos y Granitos, wanted to take a step forward and differentiate itself by highlighting its great customer service with the promise of providing solutions to any case that its non-specialist customers in the world of hardware stores and construction, presented.

The Insight

This non-specialist public in the world of hardware stores and construction does not know the name of the things they need, or even what they need. And sometimes, they don't even know the problem they have. Their most common feeling when they enter a hardware store is that they are entering a totally unknown world where communicating is a challenge, as if they were coming from another planet.

The message

At Construrama - Mosaicos y Granitos we understand everything you need, without exception.

The video