Live from art and culture: graphic and content campaign

Achieving the creative concept of this campaign was a process in which I felt very involved my experience as a singer-songwriter and founder of an amazing band.

This campaign, for the Instituto Universitario de Arte y Cultura - Realia, had two main groups of clients: on the one hand, young artists or those interested in working in the artistic sector, and on the other hand, the parents of these young people, who are mostly the ones who pay the tuition.

Realia's main proposal is that through its educational offer, those people, artists or those interested in working in the artistic sector, can perform and grow as professionals in this sector, acquiring the skills and knowledge to achieve it.

Its mission, focused on the professionalization of the cultural sector, unites the artistic practice with the development of business and commercial strategies, thus propitiating a living from art and culture.

The meeting of these two sectors that could seem for two different types of profiles, such as art and business, together with the promise of value of living from art and culture, have been the main axes for the development of this campaign.

Graphic campaign

Content campaign

Emotional Quotes

Common phrases