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Resume

My name is Omar Díaz Reyes and I am a Mexican Creative and Digital Marketeer based on Spain with 10 years of experience that spans the digital environment from data and insights to creativity and content through digital platforms and offline operations. I have expertise in categories such as: eCommerce, retail, toys, childhood, maternity, education, digital agency, music and culture. 

 

I have worked as a Marketing Director and Chief Content Officer at Imaginarium from 2019 to October, 2021. I was involved in the deep digital transformation of the global business, ahead of digital campaigns, global rebranding and customer journey creation to transform all the business strategy: eCommerce, products, content, processes, roles and activities, and corporate culture.

 

I studied in Spain the MBA of Digital Marketing at the IED in Madrid and I have been a speaker, consultant and teacher of Social Media Ads, Digital Marketing and Marketing for Artists. I am currently pursuing the Google Data Analyst Certification to finish it on February, 2022.

 

I am an enthusiastic team leader who fosters the use of tools to enhance communications quality, good environment and the design of a positive culture as a crucials elements for work.

 

Since 2009 I have worked in advertising creativity, video, music production and songwriting, and from 2013 I have worked as digital specialist data driven. During 6 years I ran my own agency AO Creativo offering services, consulting and education of digital marketing and content creation.

Work
Experience

2020 - 2021

Marketing Director
Imaginarium
Spain

  • Strategic growth planning. eCommerce B2C and B2B, and physical expansion in Spain and Europe.

  • Ahead of digital campaigns. Planing and KPI´s tracking of CRM, Emailing, Nurturing and Marketing Automation, SEO, SEM and Social Ads.

  • Global rebranding. Mission and vision redesign, Content and Creative Strategy.

  • Customer journey creation and implementation. Research and redefine of Buyer Persona and strategy transformation in eCommerce, Producto Design,  Marketing and Communication.

2019 - 2020

Chief Content Officer
Imaginarium
Spain

  • Content strategy. Creativity and Multimedia Content on POEM.

  • Inbound Marketing Strategy. SEO, Content, Funnel Convertion, Automation.

2013 - 2019

Founder & Digital Director
AO Creativo, Digital Agency
Mexico

  • Creative and Digital Director. Head of digital and creative and campaigns.

Education

2021 - 2022

Google Data Analyst |
Google certification

Google Professional Certification Course. Finishing on February 2022.

2012 - 2013

MBA Digital Marketing |
Istituto Europeo di Design

MBA of Marketing, Communication and Advertising in online media. IED, Madrid

2007 - 2011

Bachelor's degree Advertising and Public Relations |
Universidad Veracruzana

Bachelor's degree in Advertising and Public Relations. Universidad Veracruzana

Skills & Expertise
as a Creative
And Digital Marketeer

As Creative

  • Chief Content Officer

  • Creative Director

  • Multimedia content and storytelling

  • Copywriting

  • Video production

  • Music production

  • Songwriting

As Digital Marketeer

  • Marketing Director

  • Digital Strategist

  • Data Analyst

  • Google environment: GA, GTM, GAds, GO

  • Deep knowledge and experience running and structuring Social Ads Campaigns

Software
and Softskills

  • Magento

  • Google: GA, GTM, GAdwords, GO

  • Facebook Ads Manager

  • Sendinblue

  • Excell, Power Point, Word

  • Keynote

  • Adobe Photoshop, Illustrator, Premier

  • Odoo

  • Bizagi

Softskills

  • Group and invidual emotional managment

  • Intentional design of culture

  • Establishment of high quality of internal communication

  • Agile work methodology

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