Hi!
Great to have you here. I love being part of valuable things and living in this moment.
My name is Omar Díaz Reyes and I am a Mexican Creative and Digital Marketeer based in Spain with 10 years of experience that spans the digital environment from data and insights to creativity and content through digital platforms and offline operations.
My last job
Chief Content Officer and Marketing Director, Imaginarium | 2019 - October, 2021
Passionate
Creative
I think my best contribution on the one hand, is that I love to create and build relationships from stories and emotions in common told in different media, formats and plafforms.
Stories and emotions are brand foundation and in this time when everything is a commodity, the brand is the only thing that can be different and valuable.
Digital Marketeer
To achieve the reach and growth for a business, it is fundamental to design a strategy that links the points in the digital universe where the brand and its audience meet and exchange value.
For me, the structural challenge is to create an optimizable strategy in the use of its resources.
Data
Driven
The way to optimize a strategy and all its resources and actions involved is through data measurement.
This helps to stop blaming external circumstances and understand they how impact us to improve our actions.
Can I help you to share something valuable?
Would you like me to be part of your company or team?
Would you like me to share my experience as a speaker or in a workshop?
Imaginarium
My last job as Chief Content Officer and Marketing Director for the most beloved Spanish toy and retail brand.
I am fortunate to have worked with people that have only added positively to my experience at Imaginarium; a beloved brand part of the culture of Spain as a reference of childhood, learning, play, retail and the best toys.
I was involved in the deep digital transformation of the global business, ahead of digital campaigns, global rebranding and customer journey creation to transform all the business strategy: eCommerce, products, content, processes, roles and activities, and corporate culture.
I feel completely grateful for having been part of this moment of Imaginarium and for having collaborated with people who sustain it.
I enjoyed every moment.
